Chief Marketing Officer (CMO)

Lviv, Full-time ZR_707_JOB

Requirements

– 5+ years in marketing (3+ years in IT outsourcing);
– Strong understanding of key marketing concepts, such as market segmentation, value proposition, differentiation, buyer journey, branding, messaging, etc;
– Experience in building a marketing strategy and action plans, for promotion of B2B technical services (IT outsourcing or similar);
– Strong experience in digital marketing, content-driven lead generation, omni-channel campaigns, with a focus on proactive outbound ABM;
– Proven experience in lead generation, with measurable KPIs and ROI;
– Experience in using MarTech tools (CRM, Digital Marketing, analytics);
– Experience in managing teams of 5+ people;
– Expert level in written English. Advanced spoken English;
– Comfortable with public speaking on video and in-person;
– Personality;
– Creative thinking applied to processes and strategies;
– Great problem-solving skills, analytical and methodical approach;
– Result-oriented, data-driven approach;
– Good self-organization skills, high level of autonomy and independence;
– ​Being comfortable with uncertainty and rapidly changing priorities.

Responsibilities

Active Personal Responsibilities:
– Refine corporate brand and identity;
– In collaboration with business leaders, define marketing strategy target market segments, key offerings, value proposition, messaging;
– Conduct target market analysis, industry trends research, competitor audit;
– Develop an actionable plan for brand promotion;
– Hire and manage members of the marketing team;
– Coordinate with the Recruitment team regarding marketing support for recruitment objectives.

Team Objectives:
– Develop and maintain marketing collateral website, sales presentations, expertise briefs, case studies;
– Maintain company presence on social media platforms (LinkedIn, Facebook, Instagram, DOU);
– Develop and execute digital advertising strategies (PPC, SEO) to attract Website traffic, convert traffic to leads;
– Create content and content-driven candidates generation campaigns;
– Maintain company’s provide on digital media platforms, drive advertising, cross-linking;
– Track marketing KPIs and optimize activities to improve outcomes, executive reporting.

We offer

– Work at an international company with high-tech software products;
– Informal and friendly atmosphere;
– Competitive remuneration;
– Opportunity for professional growth;
– English and Hebrew classes with a lot of fun;
– IT CLUSTER membership;
– Cool corporate events, team buildings;
– New big office with a lot of cool stuff;
– Library in the office;
– Gym in the office;
– Ping-pong and PS;
– Birthday gifts;
– Attention to every employee.

Apply now

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