Artificial Intelligence (AI) in marketing

18 Feb, 2022
Artificial Intelligence (AI) in marketing

Artificial Intelligence seems to be a very difficult and hard-to-understand topic. The thing is, you may not even realize that you’re facing AI almost every day. It is present in all social media, search engines, apps, Google Maps, etc. This technology is used by companies for many years now, but we can say that it is still in an early stage of development.

Artificial Intelligence is a computer programmed to think and react as a human being. Kinda like the imitation of the human brain work. The main goal of AI is to deliver the best user experience in a short time and in a low-cost way for the business. Utilizing AI in marketing will make your services much more professional, effective, and user-friendly.

Why is AI so important in marketing?

AI drastically changes the marketing landscape by giving customers a more personalized experience. This technology allows businesses to communicate and better understand their customers, which further helps decide what services or products clients are expecting to get. Marketers can use AI technology to spot hot micro-trends and predict when they will occur. As a result, brands can make better strategic decisions, build clear goals for the future, and more accurately distribute funds for advertising. So, we can confidently say that Artificial Intelligence shapes the marketing of the future and has a direct impact on your business’s performance.

#1 AI for marketing research

AI enhances traditional market research and in many aspects can do a better job than a human. One of the advantages of AI is that it saves time when conducting research and collecting feedback. For example, an AI-powered platform is totally self-serviced and generates research reports automatically. Thus, AI-powered marketing research platforms can conduct open feedback analysis and accurately identify the meaning and emotions of the collected text. Software powered by artificial intelligence (AI) generates real-time results, automatically categorizes and collects textual data, and identifies the target audience. In addition, AI detects and eliminates human errors, as well as tracking the movement of customers’ eyes to determine what catches their attention.

#2 Chatbots for marketing effectiveness

A chatbot is a software program that simulates a live interaction with people via websites, mobile apps, phones, etc. The chatbot acts as a manager, automatically answering customer questions. They are critical in marketing because they react quickly to client inquiries and provide support 24/7, even outside work hours. Chatbots are used in social media platforms to collect information about the clients with whom they interact. This information can be used to analyze customers’ behavior and predict which services they’d like to get in the future. Chatbots can help a business increase sales by providing personalized shopping suggestions based on a customer’s search history and previous purchases.

#3 AI an digital advertising

It’s no secret that digital advertising is one of the most successful AI marketing platforms. This technology examines user data and demographics, such as age, gender, and interests. This is done to ensure that the service is as convenient as possible. What is the mechanism behind it? When you are looking for a product or service on the internet, AI instantly remembers what you need and it suggests similar things on other different platforms. You’ve become a targeted audience for the brands and businesses that offer similar services or products. Artificial intelligence (AI) is widely used on platforms like Facebook, Instagram, Google, and Snapchat. This technology enables organizations to offer the most relevant ads to the right audience at the right time, resulting in improved digital ad performance and increased sales.

#4 AI and SEO

In search engine optimization (SEO), Artificial Intelligence is a crucial component for enhanced page rankings and for creating better content. There are numerous powerful AI-based SEO tools that can help you examine a competitor’s website, generate and improve keywords, analyze traffic, and more. These AI tools propose what type of content you should write in order to increase search traffic and rank higher in search engines due to specific keywords. Furthermore, they show you what your competitors’ websites do to rank top in search engines for a specific query. AI provides suggestions on how to improve existing content in order to boost rankings. AI also ensures that your company will appear in search results in a variety of locations.

#5 AI in Email marketing

One of the most cost-effective and successful forms of digital marketing is email. Thanks to artificial intelligence, it has become an extremely powerful way to communicate with customers. Artificial intelligence can create automated email campaigns based on customer search and shopping history. AI can also help you figure out which material would be most effective in your emails. Thematic lines are one of the most significant elements of a letter, as you may know. It can be challenging to come up with a line that would capture the attention of the target audience. Artificial intelligence will save the day by optimizing the line for you and persuading the audience to click on the letter. AI is excellent for determining the frequency of sending your email campaigns, as well as the best time to send them.

So, to conclude the benefits of Artificial Intelligence for marketing, we can state the following:

  • Improves customer experience in all ways. You can use it for providing your audience with exactly what they need
  • Increases sales. AI conducts data-driven analysis, which helps create a more effective marketing strategy for your company.
  • Increases productivity. You can make different processes automatic with AI algorithms which will save you time and money.
  • Boosts ROI. AI helps you make smarter decisions and generate more efficient content that targets the right audience with deals they can’t reject.

Today, Artificial intelligence is a very important technology for marketing, and companies make significant investments in it. However, such popularization of AI does not mean that people are no longer needed. Of course, most processes are now automated and data is processed much faster, but people still have to control all these processes. Artificial intelligence is made to help people, not replace them.

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